Duplicating Super Sponsors – NOT a Good Idea

“Quantity over quality….”

Sometimes network marketers have it all backwards. It’s a proven fact that the MLM industry retention rate is five percent. If ninety-five percent of all network marketing business owners fail to achieve success then there’s obviously something wrong with this philosophy of sponsoring.

First would be duplication. Training your team members to duplicate your efforts is one of your most crucial responsibilities as their sponsor. If you’re an advocate of the “super sponsoring” approach and are capable of sponsoring say, fifty to a hundred reps a month, you do need to be superman to be able to teach each of those persons the most important ways to build their business and do what you do. Unfortunately, for everyone concerned – especially for the MLM industry’s reputation, there are no supermen, so the industry attrition and retention rate applies.

Are we after the sign up bonus or the residual income? Without proper training, a large percentage of the new reps would be treading water. Sooner than later they would be washouts. There are no profits to be gained from these failures. And since they lost cash when their business went down, they’d be telling everyone that MLM really is a pyramid scheme.

You know what’s worse? The surviving reps, having been your best students, will have taken the lesson on duplication seriously. They’ll do exactly what you have done – sponsor a large bunch of new reps, attempt to teach all of them the finer points of duplication, then lose most of the group to attrition. The whole cycle of error over and over, with no one getting any nearer to financial freedom, which is supposed to be the goal isn’t it?

Why do we keep on doing it? Because the selection process of sponsoring has always boiled down to “anyone with a credit card.” That’s the way we were conditioned and unless we think “out of the box”, most of us end up as part of the ninety-five percent.

So how come five percent gets to achieve success and gain financial independence? That’s the point isn’t it? Why only five percent? Of course everybody can’t be successful but why not at least fifty percent?

Let’s do a little experiment; reverse the abovementioned philosophy, then apply the new approach. Make a pledge with your team that everyone is to sponsor only one new rep per month. No more, no less. One rep that each of you could train extensively – one on one – for a whole month before the new guy makes his own pledge of bringing in one rep a month. Make the sponsoring and duplication process work slowly but steadily in an ever expanding network of highly effective entrepreneurs. We should get interesting results.

Bill McMahon
Follow me on Twitter: http://twitter.com/joinbillmcmahon

Find out more about effective duplication:
http://tr.im/rGWT

Like this post? Subscribe to my RSS feed and get loads more!