Stay Afloat On Reverse Sales Funnel

There are different types of sales funnels for Network Marketing. Each may have its own advantages and benefits but all these are for one common goal – get the most people to enlist in your business. Sales funnels are simply schemes to convert “leads” into actual sales that profit your business. It includes all the methods a network marketer employs to market his or her product and business opportunity. Now let’s take a look at the two basic types of sales funnels.

First we have the traditional or “old school” sales funnel. The “entrance” to the funnel is where your up line asks you to make a list of names or prospects– your “100” or “200” list. Typically recognized as the “warm market” funnel since all of the people listed are supposed to be known to you. After that are a series of stages – calling the list or giving out CDs to guide the prospects. It sounds simple but it’s easier said than done. These steps are initially made under the supervision of an up line to avoid disastrous results. If you think it’s a tedious process, wait till you exhaust your warm market. Cold calling burns out most budding network marketers even before they could get their businesses off the ground.

The traditional sales funnel has often been branded as ‘hard selling”, and with good reason. You impose your business on people with no interest in it. You have no other option because profits can be made only at the end of the funnel.

Now let’s look at the second basic type of sales funnel – the Reverse Funnel System. Some types are just better than others and it’s easy to see why this system is a cut above the traditional platform. Current high end reverse funnel systems are automated programs that employ various forms of marketing to drive very large amounts of traffic to the system. The system educates and closes the prospects for you automatically on a 24 hour basis. This means no personal cold calling, selling, and follow ups. Leverage is developed with marketing to large numbers. The beauty of it is prospects pay for the education they get from the system. The reason why it’s called a “reverse funnel” is you earn money while generating leads. You earn money while building your residual income.

A system that takes full advantage of the various marketing methods offered by the Internet is what the modern day network marketer needs. The truth is his business would get eaten alive in the present MLM industry if he insists on being traditional.

Bill McMahon

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