If you’re not yet earning enough in your business and still need leads, the best approach is writing articles. Most people steer away from this tool. They are simply afraid that they cannot write well enough or just don’t have anything interesting to say.

This is understandable, even normal. However, the benefits of writing articles are too numerous to ignore. The fact is you instantly become a published author when you post your first article; therefore you have already added instant credibility.

When people see things in print, they automatically believe what they have read; so now you have quickly become someone they want to learn from.

Finally, when you have written several pieces, consistently, you become the expert advisor for your target audience. They now look to you for guidance. How would you like to be the first person they think of when it comes to your field of expertise? Article writing is your answer.

Now, if you are still wary of going down this road, but do want to benefit from this powerful tool, there are three “secrets” to becoming a powerful article writer.

1. Start writing reviews on areas that you are interested in – remember Siskel and Ebert and their movie reviews? They never starred in, nor wrote movies; however they made quite a name for themselves by simply reviewing movies. Their opinion was what made them rich and famous. You can do the same with reviews of experts, articles or books in your particular field.

2. REMIX! – We’ve all heard remixes in music when a composer takes an existing piece and adds their own flair. Some results are even better than the original. Within the article arena, there are many individuals who read other people’s articles, rewrite them with their own style, put it out in the marketplace and get paid top dollar. You can use an article that you like as a model to show your own creativity without starting from a blank slate. This is the reason you find similar content in several different articles. Don’t re-invent the wheel; just paint it a different color and add a few more spokes. That is MUCH easier than starting from scratch.

3. Interview remarkable individuals from your discipline – Oprah Winfrey is an expert in this arena. She is a billionaire, right? That all started from her talk show that started over 20 years ago. She interviewed many out of the ordinary people, and became famous doing that. Everyone likes to hear attention-grabbing stories on their favorite subject, so go find experts to interview and write about it. If you have an hour long interview, you can break that into several compelling articles so that your readers want to read the next segment in the coming days or weeks.

Take the pressure off yourself when it comes to writing articles. Be creative and innovative in branding yourself. When you do, you become the expert that everyone wants to learn from.

Now this article was originally written by a network marketing expert and good friend Jocelyn Jones. I paraphrased her article to give you one example. Check out her blog: www.networkmarketingsuccess4u.com

Bill McMahon
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