Why Leads Are Critical For Network Marketing Success

Most of us were taught by our sponsor to construct a list of names. I was even asked to build this list before I started my network marketing business. The quantity of names that we are asked to put on that list varies. I was absolutely terrified because my sponsor asked me to continue until I had 200 names on my list. I didn’t even know 200 individuals. Luckily I was given the names list memory jogger. Sound familiar? I was very amazed to discover that I did know 200 people.

When we began our business we had our list of names, our leads. But for most network marketers, that initial list of family, friends, contacts and people named “Bob” runs out. We are then instructed to hunt for people in church, at chamber of commerce meetings and in Starbucks. All of these are fantastic ideas. I still do that today, but not nearly as much. But, that list of names, that hunting at Starbucks was just not moving swiftly enough to create the kind of revenue that I desired – or that I needed. And, I know that my body does NOT need as much caffeine as I was slurping up.

So, why do we need leads anyway? Well, our sponsors have continually told us that the fortune is in the follow up. That is true to some extent. But, it is my belief that the fortune is actually in the “leads”. If we don’t have sufficient leads, we won’t have someone to follow up with.

We all have heard that 95% of folks just are not interested in the best business in the world, network marketing. So, if just 5% of your names list becomes interested, that amounts to only 10 business partners. I have to confess that the statistic did not hold true for me. My wife accurately observed that the folks on our list had a “poor” mentality; they were not able to envision the possibility of not working in a JOB. You’ve also heard that “like minds” attract. We formerly had that same “poor” mentality – until we learned how to steer toward accomplishment. We developed incredibly and learned to partner with associates with a “rich” mentality.

We’ve also heard of the 95% failure rate. So, back to my 200 list example, 5% of the 10 business partners eventually lead to 1 enthusiastic long-term partner. Thus, do we need more leads? Do we need qualified leads? Do we need to be able to spend more time chatting with recruits and new partners, instead of wandering the malls? Of course!

I learned through my training that leaders in our industry find a system that helps them locate qualified prospects; that helps them become magnetic so that qualified leads locate them. You should use a system used by leaders in our industry. It should have guidance so that you can advance as a leader. It should show a step by step method to make the most of all of the tools that we have heard about – from social networks, to article writing and marketing, to blogs, to Google Pay per Click, to free advertising and to SO MUCH MORE! Follow the links below to learn even more!

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