If you’re not yet earning enough in your business and still need leads, the best approach is writing articles. Most people steer away from this tool. They are simply afraid that they cannot write well enough or just don’t have anything interesting to say.

This is understandable, even normal. However, the benefits of writing articles are too numerous to ignore. The fact is you instantly become a published author when you post your first article; therefore you have already added instant credibility.

When people see things in print, they automatically believe what they have read; so now you have quickly become someone they want to learn from.

Finally, when you have written several pieces, consistently, you become the expert advisor for your target audience. They now look to you for guidance. How would you like to be the first person they think of when it comes to your field of expertise? Article writing is your answer.

Now, if you are still wary of going down this road, but do want to benefit from this powerful tool, there are three “secrets” to becoming a powerful article writer.

1. Start writing reviews on areas that you are interested in – remember Siskel and Ebert and their movie reviews? They never starred in, nor wrote movies; however they made quite a name for themselves by simply reviewing movies. Their opinion was what made them rich and famous. You can do the same with reviews of experts, articles or books in your particular field.

2. REMIX! – We’ve all heard remixes in music when a composer takes an existing piece and adds their own flair. Some results are even better than the original. Within the article arena, there are many individuals who read other people’s articles, rewrite them with their own style, put it out in the marketplace and get paid top dollar. You can use an article that you like as a model to show your own creativity without starting from a blank slate. This is the reason you find similar content in several different articles. Don’t re-invent the wheel; just paint it a different color and add a few more spokes. That is MUCH easier than starting from scratch.

3. Interview remarkable individuals from your discipline – Oprah Winfrey is an expert in this arena. She is a billionaire, right? That all started from her talk show that started over 20 years ago. She interviewed many out of the ordinary people, and became famous doing that. Everyone likes to hear attention-grabbing stories on their favorite subject, so go find experts to interview and write about it. If you have an hour long interview, you can break that into several compelling articles so that your readers want to read the next segment in the coming days or weeks.

Take the pressure off yourself when it comes to writing articles. Be creative and innovative in branding yourself. When you do, you become the expert that everyone wants to learn from.

Now this article was originally written by a network marketing expert and good friend Jocelyn Jones. I paraphrased her article to give you one example. Check out her blog: www.networkmarketingsuccess4u.com

Bill McMahon
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Find out more how to work smarter, instead of harder:
http://tr.im/wyBL

It’s a proven fact that upwards of ninety-five percent of all Multi Level Marketing Networkers fail to achieve success in the industry. You will always hear stories from these washouts about how the opportunities and products were without value, or worse – they were made to believe that building a network marketing business didn’t have much work involved.

You will rarely hear suggestions of downfalls that were the distributor’s own fault. It’s like it was simply forgotten that making a network marketing business work is mainly the distributor’s responsibility. It’s easier to blame the mother company, but would that solve anything? Whining will not improve the MLM industry’s attrition rate.

Let’s focus on the individual distributor and the negative characteristics that can lead him to disappointment and failure. Everyone has personality flaws but some of them can be absolutely disruptive to an individual’s personal and financial development.

Many entrepreneurs find it hard to take their MLM business seriously. To most of them, it’s as if they’ve taken up a hobby to keep them busy in their spare time. When they realize that this “hobby” needs a lot of work for it to function, they ditch it.

Multi level marketing is a serious opportunity that requires serious effort. The system has to be studied for you to employ it properly. To make a decent living out of your network marketing business, you have to educate yourself. Do your homework. There’s no reason why you can’t – not in the Internet age. There are hundreds of training tools available online and many of them are free or affordable. Learn everything there is to know on the latest methods in promoting your product and opportunity. Update yourself on information about your main competitors and their practices.

Gaining a bit of know-how never hurt anyone. It doesn’t take much to acquire either. It’s actually nice to have people, fellow network marketers, come to you for education. Being looked-up to as an industry leader gives you a huge advantage. It could even push you to the top of the MLM food chain. You’ll never know unless you become an expert.

One bad habit a distributor or even an MLM company can do without is the tendency to promote the business as one that involves little actual effort to gain success. The only thing it does successfully is recruit people who don’t want to work; people who desire the benefits and residual income but with little or no motivation to develop the business themselves.

Incompetence, indifference or plain laziness – they’re the real MLM killers.

Bill McMahon
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Find out more how to work smarter, instead of harder:
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There are different types of sales funnels for Network Marketing. Each may have its own advantages and benefits but all these are for one common goal – get the most people to enlist in your business. Sales funnels are simply schemes to convert “leads” into actual sales that profit your business. It includes all the methods a network marketer employs to market his or her product and business opportunity. Now let’s take a look at the two basic types of sales funnels.

First we have the traditional or “old school” sales funnel. The “entrance” to the funnel is where your up line asks you to make a list of names or prospects– your “100” or “200” list. Typically recognized as the “warm market” funnel since all of the people listed are supposed to be known to you. After that are a series of stages – calling the list or giving out CDs to guide the prospects. It sounds simple but it’s easier said than done. These steps are initially made under the supervision of an up line to avoid disastrous results. If you think it’s a tedious process, wait till you exhaust your warm market. Cold calling burns out most budding network marketers even before they could get their businesses off the ground.

The traditional sales funnel has often been branded as ‘hard selling”, and with good reason. You impose your business on people with no interest in it. You have no other option because profits can be made only at the end of the funnel.

Now let’s look at the second basic type of sales funnel – the Reverse Funnel System. Some types are just better than others and it’s easy to see why this system is a cut above the traditional platform. Current high end reverse funnel systems are automated programs that employ various forms of marketing to drive very large amounts of traffic to the system. The system educates and closes the prospects for you automatically on a 24 hour basis. This means no personal cold calling, selling, and follow ups. Leverage is developed with marketing to large numbers. The beauty of it is prospects pay for the education they get from the system. The reason why it’s called a “reverse funnel” is you earn money while generating leads. You earn money while building your residual income.

A system that takes full advantage of the various marketing methods offered by the Internet is what the modern day network marketer needs. The truth is his business would get eaten alive in the present MLM industry if he insists on being traditional.

Bill McMahon

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Find out more about the Reverse Funnel System:
http://tr.im/wyBL